Google & Facebook Ads for dentists that fill your appointment book
I help dental practices get more new patients for implants, Invisalign, veneers and general dentistry through Google Ads and Facebook & Instagram Ads. I've managed 20+ dental practice accounts, and I run every campaign myself, with no outsourcing.
(veneers, Invisalign, implants)
Most dental practices pay for clicks that never book.
Dental PPC is competitive and expensive. I make sure your budget goes to people looking for a dentist near them, for the treatments you actually want to grow.
- Separate campaigns for each treatment
- Every call and booking tracked to the keyword
- Reports in cost per new patient, not just clicks
Clicks from the wrong people
Searches like "free dental care", "dental school" and "dental assistant jobs" eat the budget.
Implant ads limited by Google
Google's health rules restrict some targeting for implants and sedation. Campaigns need to be built around them.
Calls nobody can measure
Most new patients phone. Without call tracking you can't tell which ads work.
Every ad goes to the homepage
An implant searcher should land on an implant page, with prices, finance and a booking button.
Google and Facebook Ads for every treatment you offer.
Each treatment gets its own keywords, ads and landing page, so you can grow the services that matter most to your practice.
Dental implants
Single implants, All-on-4 and full-mouth searches, built to stay within Google's health ad rules.
Invisalign & clear aligners
People comparing aligners and looking for a provider near them.
Veneers & smile makeovers
Cosmetic searches with before-and-after focused ads and offers.
Emergency dentist
"Emergency dentist near me" ads scheduled around your opening hours.
General & family dentistry
Check-ups, cleans and new-patient offers that keep the chairs full.
Teeth whitening
Low-cost entry offers on Google and Meta that bring new patients in.
Call & booking tracking
Phone calls, booking forms and online bookings counted correctly.
Dental negative keyword lists
Jobs, schools, free care and DIY searches blocked from day one.
Local targeting
Ads shown to people in the suburbs and towns your practice serves.
Treatment landing pages
Advice on implant, Invisalign and veneer pages that turn clicks into bookings.
Facebook & Instagram Ads for dental offers
Facebook and Instagram ads for whitening, Invisalign and new-patient offers.
Cost per new patient reports
Monthly reports by treatment: spend, calls, bookings and cost per patient.
A dental PPC specialist, not a general agency.
| Eviron Digital | Typical agency | |
|---|---|---|
| Dental experience | 20+ dental practice accounts | Often no dental-specific experience |
| Campaign structure | One campaign per treatment | One general "dentist" campaign |
| Google health rules | Built in from the start | Ads limited or disapproved later |
| What you see | Cost per new patient, by treatment | Clicks and impressions |
| Who runs your account | Neha, personally | A junior account manager |
| Pricing | Fixed packages from $50 | Long contracts and retainers |
From audit to a fuller appointment book, in five steps.
Dental ads audit
I review your account or your local market and list what to fix first.
Call & booking tracking
Calls, forms and online bookings tracked with GA4 and GTM.
Treatment campaigns
Implants, Invisalign, veneers, emergency and general, each built separately.
Daily optimization
Search terms, bids and budgets checked every day.
New patient reports
Monthly cost per new patient for every treatment.
Simple packages, no surprises.
Fixed prices for dental practices, no long contracts and no hidden fees. Not sure which fits? Book a free call.
One-Time Account Audit
What's working, what's wasting money, and how to fix it.
- Structure & campaign review
- Keyword & search-term waste
- Tracking health check
- Budget, bids & targeting
- Written, prioritized report
Setup + 14 Days Management
Launch, then two weeks of hands-on optimization.
- Full campaign setup & structure
- Keyword research & negatives
- Ad copy & extensions
- 14 days of management
- Conversion tracking
- GA4 & GTM setup
- Reporting
Setup + 30 Days Management
A full month of optimization, testing and scaling.
- Everything in the 14-day plan
- 1 month of management
- A/B tests of ad copy
- Campaign type & bid strategy tests
- Weekly & monthly reports
Real dental accounts, real numbers.
Screenshots from dental accounts I manage. Practice names are hidden. Click an image to see it full size.
5,041 leads at $32.81 each
$165,396 spend with an 18.38% conversion rate across dental practices.
4,722 conversions at A$35
Top account in a group of 20 dental practices managed in one Google Ads manager account.
How much should a dentist spend on Google Ads?
It depends on the treatments you want to grow and how busy your local market is. These are real cost-per-lead ranges from dental practices I manage, so you can plan a realistic budget.
| Treatment | Cost per lead (real accounts) | Suggested starting budget |
|---|---|---|
| Veneers | $11 to $77 | $40 to $70 a day |
| Invisalign / clear aligners | $25 to $58 | $40 to $70 a day |
| Dental implants | $12 to $52 | $50 to $100 a day |
| General & family dentistry | Usually the lowest | $20 to $40 a day |
| Emergency dentist | Fast calls, varies by area | $20 to $40 a day, during opening hours |
Average across 10 dental practices (veneers, Invisalign and implants campaigns): $32.81 per lead. Ranges come from one multi-practice report; your area and competition will change the numbers. Read the full budget guide →
Google Ads or Facebook Ads for dentists?
Google Ads reaches people who are already searching: "dentist near me", "dental implants cost", "emergency dentist". Best for implants, emergency and new patients who are ready to book.
Facebook & Instagram Ads reach people before they search. Best for whitening, Invisalign and new-patient offers, where a strong photo and price start the conversation.
Most practices do best with Google first, then Facebook for offers.
Common dental Google Ads mistakes
- One "dentist" campaign for every treatment, so implant budget goes to check-up searches
- No negative keywords for jobs, dental school, free or cheap dental care
- Every ad sends people to the homepage instead of a treatment page
- Phone calls not tracked, or the same lead counted twice
- Implant remarketing set up against Google's health ad rules, so ads are limited
Calls are booked through Calendly, so the time shows in your own time zone.
Dental marketing for practices in five countries.
I manage Google Ads for dentists in the USA, Canada, the UK, Australia and New Zealand, from single-chair practices to multi-location dental groups.
What clients say.
"Working with Neha was a game-changer for our business. She brought clarity, strategy, and structure to our Google Ads campaigns at a time when performance felt scattered and hard to measure. We saw real improvements in campaign performance, budget efficiency, and overall reach."
"She did an excellent job of breaking down every aspect of our campaigns, from keywords and ad copy to budget allocation and landing page experience. The report was clear, detailed, and full of actionable insights."
"Dealing with Neha is just plain easy and how businesses should interact with each other. She exceeded my expectations!!! She provided excellent insights in addition to nicely organized and detailed reports."
"I highly recommend Neha, she is very thorough and works hard to meet expectations. She was more helpful than so many others. Don't hesitate to work with her!"
How much should a dental practice spend on Google Ads?
It depends on your area, your competitors and which treatments you want to grow. In the audit I check search volume and cost per click around your practice and suggest a starting budget. Implants and Invisalign usually cost more per click than check-ups, but each patient is worth far more.
Can you advertise dental implants on Google Ads?
Yes. Implant ads run well on Google Search. Google's health rules limit remarketing for treatments like implants and sedation, so I build those campaigns around search intent and general-dentistry remarketing instead.
How soon will my practice get new patient calls?
Search ads can bring calls in the first week. It usually takes 4 to 8 weeks of data and optimization to bring the cost per new patient down to a steady level.
Do you track phone calls and online bookings?
Yes. I set up call tracking, booking-form tracking, GA4 and Google Tag Manager, so you can see which treatment and which keyword brought each new patient.
Do you work with multi-location dental groups?
Yes. I have managed Google Ads for 20+ dental practice accounts, including groups with several locations.
Should dentists use Google Ads or Facebook Ads?
Start with Google Ads: it reaches people already searching for a dentist or a treatment. Add Facebook and Instagram Ads for offers like whitening, Invisalign and new-patient specials.
What is a good cost per lead for dental Google Ads?
Across the dental practices I manage, veneers, Invisalign and implant campaigns average about $32.81 per lead, with most treatments between $11 and $77 depending on area and competition.
Which dental treatments are best to advertise?
High-value treatments such as implants, Invisalign and veneers usually give the best return, because one patient is worth far more than the cost of a lead. Emergency dentistry brings fast calls.
Do I need a separate landing page for each treatment?
Yes, it helps. Someone searching for implants should land on an implant page with prices, finance and a booking button, not on the homepage.
Which countries do you work with?
I manage dental clients in the USA, Canada, the UK, Australia and New Zealand.
Ready for more new patients?
Book a free 30-minute call. I'll look at your current ads or your local market and show you where the new patients are.
Tell me about your practice.
Send a few details and I'll reply within one business day.