Google Ads for dental implants: real cost per lead from 13 practices

Dental implants are the treatment most practices want more of, and the one where Google Ads works best. In my dental Google Ads cost guide I compared every treatment. This post looks only at implants: the cost of each type of implant search, the keywords that actually brought patients, and the campaign setup I now use for every implant practice.

About the data: all-time Google Ads data from 13 dental practices in Australia (A$147,255 total spend, 4,113 leads, of which about 3,400 came from implant keywords). Amounts are in Australian dollars; US$ and £ amounts are approximate conversions (A$10 is about US$6.50 or £5). Practice names are kept private.

Cost per lead for each type of implant search

People search for implants in very different ways. A 70-year-old with missing teeth, someone who wants a full set of new teeth and someone comparing prices all need different keywords and ads, and they cost different amounts.

Three things stand out. Seniors searches are the best value in the whole data set. Full mouth leads cost the same as a normal implant lead but are worth much more to the practice. And dentures have the highest conversion rate of any treatment: about 10 in every 100 clicks became an enquiry.

The implant keywords that brought the most patients

Out of hundreds of implant keywords, a small group did almost all the work. These are the top ones (all-time leads across the 13 practices, Exact match cost per lead):

Notice how many of these are price searches: "dental implants cost", "price of dental implants", "[city] dental implant pricing" and "full mouth implants cost" together brought over 700 leads. Implant patients want to know roughly what it will cost before they call, so every implant account needs a separate cost ad group with ads that mention a "from" price or payment plans.

The other winner is "best ... near me". "best dental implant dentists near me" brought 200 leads at A$25.21, one of the cheapest in the account. People searching "best" are ready to choose a dentist, not just reading.

Why implants for seniors deserves its own campaign

"Dental implants for seniors" brought 571 leads at A$24.24 each, with clicks at only A$1.59. Yet only 8 of the 13 practices were using it. In the other five, those searches either went to a general implant campaign with ads that did not speak to older patients, or did not show at all.

I now give seniors implants their own campaign, not just an ad group, so it always has its own budget and never competes with expensive general implant clicks. The ads talk about options for seniors and pensioners, payment plans, gentle care and a free or low-cost assessment.

All-on-4 and full mouth implants: the most valuable patients

Full mouth and All-on-4 leads cost A$30.68, almost the same as a single implant enquiry, but one full-arch patient is worth many times more. "all on 4" brought leads at A$17.23 across 7 practices, and "all on 4 dental implants" at A$23.60.

One warning: suburb versions did badly. Full mouth keywords with a suburb name cost about A$112 per lead, and "all on 4 + city" cost A$79. Patients travel further for full-arch treatment, so use a wider location radius and the city name, and let location targeting do the rest.

I put full mouth, All-on-4, teeth replacement and implant dentures together in one campaign. They are all people replacing several teeth, and together they averaged about A$31 per lead.

How I set up a dental implant Google Ads account

This is the structure I use, built only from the keywords that brought leads in these 13 practices:

• Exact and Phrase match only. Across all treatments, Broad match took 41% of the budget at A$46.77 per lead, against A$30.07 for Exact.
• Campaign negatives send each search to the right place: "seniors" and "senior" are negatives in the main implant campaign, and "full mouth", "all on 4" and "dentures" go to the full mouth campaign.
• Google Search only: Search Partners and Display switched off.
• Location: the practice area plus a 10 to 20 km radius (wider for full mouth), set to "people in or regularly in" your area.
• Ad schedule: call ads only when someone can answer the phone.
• Tracking: calls from ads, calls from the website, forms and online bookings, counted once per click.

What to say in implant ads

Each ad group gets its own message and, ideally, its own section of the implant page:

• Dental implants: a permanent fix for missing teeth, free or low-cost assessment, payment plans.
• Implants cost: a clear "from" price, payment plans or interest-free options.
• Best implant dentist: reviews, years of experience, number of implants placed.
• Seniors: options for seniors and pensioners, gentle care, payment plans.
• Full mouth / All-on-4: fixed full-arch teeth, finance, free consultation. Only say "teeth in a day" if the practice really offers it.
• Dentures & implants: affordable dentures and implant-retained dentures.

In Australia, dental ads must follow AHPRA's advertising rules: no guarantees, no testimonials about clinical results, and care with before-and-after photos and prices. Google's health rules also limit some targeting for implants, such as remarketing.

Implant keywords to avoid

1. Price keywords with a $ amount, like "$399 dental implants" or "full mouth dental implants for $0". They suggest prices the practice may not offer, can break Google's and AHPRA's rules, and attract bargain hunters.
2. Grant and funding searches, like "dental implants grant". People are looking for government money, and these brought no leads.
3. Suburb keywords. Long lists like "teeth replacement + suburb" got almost no searches. Use city names instead.
4. Some "affordable" keywords. "i need affordable dental implants near me" (A$77.95) and "affordable dental implants cost near you" (A$80.48) cost more than twice the average. Keep "affordable" in a separate ad group and watch it closely.
5. Dental tourism. Searches with Thailand, Bali, Turkey, Vietnam or "overseas" are people looking for cheaper treatment abroad.

A starting negative list for implant campaigns: free, grant, funding, government, public dental, jobs, career, course, university, dental assistant, diy, kit, thailand, bali, turkey, vietnam, overseas. Only add a negative once you've checked the search never brought a lead.

How much to spend on implant ads

Start from the number of implant enquiries you want each month, then multiply by about A$30.

If even 3 of those 30 enquiries go ahead with treatment, the return is usually many times the ad spend. New accounts often pay more for the first 4 to 8 weeks while Google learns, and big US and UK cities usually have higher click prices, so check Keyword Planner for your area. My dental Google Ads budget guide explains the method in more detail.

Frequently asked questions

How much does a dental implant lead cost on Google Ads?

Across these 13 practices, about A$30 (US$20 / £15). Seniors implant leads were the cheapest at A$24.56, and full mouth / All-on-4 leads cost A$30.68.

Can you advertise dental implants on Google Ads?

Yes. Implant ads work well on Google Search. Google limits some targeting such as remarketing for health treatments, so build the campaigns around search keywords. In Australia, follow AHPRA's advertising rules too.

What are the best keywords for dental implant ads?

In these accounts: "dental implants", "dental implants for seniors", "dental implants cost", "full mouth dental implants", "teeth replacement" and "best dental implant dentists near me", on Exact or Phrase match.

Should implants and veneers be in the same campaign?

No. Veneer leads cost about twice as much (around A$62), so they need their own campaign and budget. Otherwise veneer clicks use up the implant budget.

Related: Dental Google Ads cost: cost per click, cost per lead and budget by treatment · How much should a dentist spend on Google Ads? (2026 guide)